Core Issues
Facing the Mobile-First Era
Our intellectual property was built to close the gaps Core Issues define. They expose weaknesses in trust, behavior and experience that existing policies have failed to address. These are systemic problems requiring enforceable solutions. Our work equips organizations to confront them directly with clarity, authority and measurable results.

Presence Verification
In today’s mobile-first world, verifying who is present — and who should have access — is more complicated than ever. From unauthorized individuals gaining entry to misplaced trust in digital badges or self-reported identities, organizations face growing risks to safety, compliance, and trust. We help you assess and strengthen your presence verification practices to reduce vulnerabilities.

Consumer Experience
Mobile devices have transformed how people move through and experience public spaces — and expectations have evolved faster than many organizations realize. Long lines, confusing flows, and outdated policies create friction, frustration, and lost loyalty. We help you uncover where your consumer experience is falling short and guide you toward improvements that align with modern behaviors.

Public Trust
Trust is fragile in an era of surveillance concerns, inconsistent enforcement, and viral incidents. Organizations risk alienating their customers and employees when policies feel intrusive or unfair. We help you evaluate your spaces and policies through a lens of fairness, transparency, and accountability — building public trust through intentional design and strategy.

Mobile Etiquette
The pervasive presence of phones in public spaces has created new challenges: distracted guests, unauthorized recordings, and disrupted experiences for others. Left unaddressed, this erodes the quality of the environment you’ve worked hard to create. We help you identify the impacts of mobile behavior in your environment and plan respectful, effective ways to set expectations.
